Why did the ‘Gucci’ sneaker come out with a tiny price tag?
- by admin
NEW YORK — –“Gucci” sneakers are a hit in China.
The Chinese retail giant has sold more than 15 million of them in the last year alone.
It has also been a boon to fashion designer Marc Jacobs, who owns several Gucci brands.
But it seems that Gucci is not the only company that’s been selling small, cheap versions of its sneakers, and they’re finding success.
The footwear company Gucci, whose name means “big” in Chinese, started selling smaller, more affordable versions of sneakers to retailers in China and other Asian countries last year.
“It’s a very successful brand,” said Gucci spokeswoman Emily Knecht.
“A lot of people want to be able to get into a Gucci product, and that’s exactly what the product is designed for.”
In China, where most consumers spend at least 20% of their incomes on clothing, Gucci shoes have become a hot item.
Some of the more popular styles include a $125 pair with a black sole and red stitching.
Other models are available for $35.
There are also smaller styles, like a $55 shoe that comes in black, white and red.
Gucci has been selling its low-priced sneakers online since 2014, but it has recently expanded its online sales.
“In China, people want the latest and greatest,” Knech said.
“They’re very demanding and demand very much.”
The company began selling the Gucci sneakers online in 2016, and the initial sales have been phenomenal.
The company started out selling the sneakers at a discount.
The prices for Gucci models started at around $50 and then rose to as much as $80 a pair.
But by late 2016, the prices had dropped to below $20 a pair, and then were even lower than that in 2017.
“People are very demanding, so we had to lower our prices and have our stores open on a daily basis,” Knesch said, adding that the company sold out of shoes in the first month of its launch.
The shoes have been a hit for the Chinese fashion giant.
Guccis sneakers have been popular in China, and sales have jumped in the country.
“Gucci has had a really strong launch in China,” Knaut said.
In 2017, Gucci shoes sold 2.5 million units worldwide, according to the company.
That number increased to 3.2 million units in 2018, and 3.8 million units by 2019.
The brand has also seen a surge in sales in other Asian markets, including Hong Kong and Taiwan.
It also has a presence in the United States.
“I think the trend is really great in China right now, especially with the economy improving,” Knerdt said.
NEW YORK — –“Gucci” sneakers are a hit in China.The Chinese retail giant has sold more than 15 million of…
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