‘Dang, this is just like my childhood’: How a young man came up with the name ‘Burberry’
- by admin
Burberry shoes are on the minds of some India-born men as they discuss the company’s new line, dubbed the Burberry 2, as they look to redefine the style and appeal of the iconic footwear brand.
The latest Burberry shoe, which debuted in India earlier this year, has been popular among young men in the country.
The footwear is popular among men aged 20-34, with nearly half of Burberry men wearing the sneakers, said Praveen Kumar, a Mumbai-based marketing and communications executive.
“A lot of young men are looking to wear Burberry because they want to be considered a part of the Burly community.
But there is a growing interest among young girls in the brand, too.
Burberry is the most popular brand in the world, with girls being attracted to Burberry, so there is an interest there,” Kumar said.
Ralph Lauren’s Burberry line, which has seen sales soar since its launch in the US, is being pushed by young men looking to redefines what it means to be Burberry.
While there are several other brands with similar designs to Burly, the brand has the most in terms of the number of young women and men who are shopping for Burberry sneakers.
“Burberry is a brand that has always been popular, so young men and girls are drawn to the brand,” said Rakesh Singh, head of product development at Ralph Lauren India.
“There are a lot of Burly men and boys who are looking for the same kind of look.
I have seen a lot from young girls and young men who wear Burberries,” Singh said.
In the first six months of this year alone, more than 20 million pairs of Burkinis were sold across India, with more than half of those in Mumbai.
As the Burkini fashion industry has become more popular in India, the Burrellas brand has seen its popularity soar.
“We have seen Burberry’s popularity skyrocket in India over the last few years, with the company now being considered one of the most recognizable brands in the fashion world,” said Pratibha Patil, a marketing consultant with a Burberry brand.
“People are more likely to wear them because of the style, which is very Burberry,” she said.
A brand like Burberry has been able to tap into a wider market, said Ramesh Kumar, senior brand strategist at JSW Group, which owns Burberry footwear.
“When you have a brand like that, they will appeal to everyone,” Kumar added.
Burberry shoes are on the minds of some India-born men as they discuss the company’s new line, dubbed the Burberry…